Fractional CTO, Sustainable E-commerce, Marketplace Optimization, Code Stability, Team Collaboration, Growth-Ready
Klow - An e-commerce platform and marketplace for sustainable fashion
Klow sets out to help people shop responsibly by curating a range of eco-friendly clothing and accessories. As demand for ethical products rose, the team found itself tangled in a development process that dragged on longer than anticipated. The original roadmap kept shifting, and the lack of clarity around deliverables left stakeholders uncertain of when new features would be ready. This uncertainty was compounded by intermittent bugs and underperforming site sections, raising concerns about the final quality. Because so many tasks depended on an external agency, even small changes could be expensive and time-consuming. Klow realized it risked missing the peak shopping season if things didn’t improve quickly.
The Challenge
Aug 11, 2020
As demand for ethical products rose, the team found itself tangled in a development process that dragged on longer than anticipated. The original roadmap kept shifting, and the lack of clarity around deliverables left stakeholders uncertain of when new features would be ready. This uncertainty was compounded by intermittent bugs and underperforming site sections, raising concerns about the final quality. Because so many tasks depended on an external agency, even small changes could be expensive and time-consuming. Klow realized it risked missing the peak shopping season if things didn’t improve quickly.
"Teaming up with Tayeb transformed how we run our platform. His focused strategy and streamlined improvements dramatically cut our cloud costs and boosted overall stability. Now our teams are better aligned, the product performs more reliably, and we feel ready for our next phase of growth"
– Isma
COO Klow
The Research
We began with an in-depth audit of the existing codebase and project management approach to see where the slowdowns occurred. Together with Klow, we cut the backlog down to a set of high-impact features—such as streamlined checkouts and filter options tailored to eco-conscious shoppers—so the team could stay focused on what mattered to customers. Once the scope was clear, we introduced transparent weekly updates and established a continuous integration pipeline that caught bugs before they reached the live store. We also mentored Klow’s in-house developers, transferring knowledge so that they would not have to depend on an external partner for every tweak or enhancement. This meant Klow could iterate on marketing experiments or add new product lines without waiting weeks for agency support.
The Solution
Fewer delays, a more stable codebase, and a fully engaged internal team helped Klow deliver key features in time for its important seasonal campaigns. The checkout process became notably faster and more reliable, and the store’s performance held up during traffic spikes. Freed from constantly worrying about hidden roadblocks, Klow could finally focus on adding sustainable brands and expanding its presence. Now, with an in-house team that understands the platform inside and out, Klow continues to evolve its marketplace for conscious consumers—no longer stalled by uncertainty or agency bottlenecks.
